Designer Serena Uziyel’s immense admiration for tradition, art and craftsmanship combined with her innate attention to detail informed the launch of her eponymous collection in 2019. Born out of a desire to revive and infuse ancient craftsman techniques with elements of modernity, the Serena Uziyel accessories collection exudes an artful sophistication that is intended to be treasured for generations.
Inspired by her rich family history and origin, Serena’s vision is sculpted by both her heritage and her exploration of different cultures and forms of artistry around the world. “I want to be a strong female voice in the space of accessory design. I’m incredibly hands-on in the design and production process, and my hope is for the high level of craftsmanship to shine through, while maintaining a feminine sophistication in my collections.”
- Serena Uziyel
The Serena Uziyel Collection is available for purchase online and in-store at the brand’s Flagship Boutique in Istanbul, and will make its debut with premier online retailer Net-a-Porter Fall 2020.
Brand director and founder, Serena Uziyel, graduated from Parsons School of Design in New York. During her education, she worked with a variety of luxury brands including Moschino, Calvin Klein and Donna Karan.
She honed her shoe-making and design skills in Milan and Florence. After completing her studies, she worked with Devi Kroell in New York and participated in numerous shoe design projects for Judith Leiber and Escada.
Serena spent two years in Spain for Zara International before establishing Shoes and Bags Collection of Sanayi 313. She had the privilege to learn the technical and theoretical shoe crafting skills from the veteran Grandmaster Giuseppe Joseph Amolo, in Florence, Italy.
Her immense admiration for tradition, art and handicraft along with her attention to detail lead her establish the eponymous brand; "Serena Uziyel".